University of Illinois Chicago

How we helped UIC's Office of Technology Management tell its story, with six interviews, a full crew and one powerful video.

ClientUIC Office of Technology Management

ServicesVideo, animation, graphic design

InterviewsSix inventors and founders

Came to us byReferral from a past client

Background

Thechallenge

The UIC Office of Technology Management (OTM) came to Bizful Solutions on a referral from a previous client. Their challenge: clearly explaining their process, the people they help, and what they contribute to the university. They decided a video was the best way to do it.

The goal: Produce a compelling video that clearly shows the mission, process and impact of the UIC Office of Technology Management.

What stood in the way

Complex story

Explaining technology transfer in a way anyone can understand, in a few minutes.

Many voices

Coordinating six inventors and business owners, each with their own schedule.

Many locations

Showing the team at work across labs, offices and meeting rooms on campus.

Our approach

What wedid

01Planning

Met the OTM team to understand their goals
Chose to feature six inventors and business owners helped by OTM
Wrote talking points so every interview highlighted OTM's impact

02Organizing the shoot

Scheduled every participant
Scouted locations across the university
Planned action shots of the team at work

03Filming

Six interviews with personal stories and testimonials
Action shots of the OTM team working with inventors
Lab and campus b-roll

04Post-production

Edited together with three OTM team members in real time
Added graphics, animation and music
Regular check-ins kept the project on track

Watch

The finishedwork

The final videoUIC Office of Technology Management

Justyna Ciegotura, MBATestimonial

Clare Harper, PhDTestimonial

Maryna Salkovski, PhDTestimonial

German Ceppi (Spanish)Testimonial

On set

Behindthe scenes

University of Illinois Chicago shoot by Bizful

The outcome

Theresults

Clear message

The video made the mission and successes of OTM easy to understand.

A great premiere

It premiered at a major OTM event, and the reaction was overwhelmingly positive.

A tool they still use

OTM says it greatly improved how they explain their work to inventors and partners.

This project showed what Bizful does best: working closely with our clients, managing complex projects, and delivering high-quality work that exceeds expectations.